(like an ebook, whitepaper, or webinar). Put a "Please add me to your mailing list" checkbox at the bottom of all your forms. Let people register for trade shows and other events. Link to a registration form from social media generate content to drive organic traffic to industry leads your site and subscription form it should be noted that some of these contacts will have a higher purchase intent than others.
Someone who filled out a subscription form, for example, is eager to hear from you. On the other hand, someone who industry leads downloaded your ebook might not know anything about you. But we'll get into segmentation in a second. You now have a list of contacts around which to develop your email marketing strategy. The next step is to maintain the quality of this list by keeping your audience engaged with regular and valuable emails.
But how do you do that? Step 2. Segment your audience you want to get the right message to the right people. This means that you cannot send industry leads all emails to your entire list. You need to create groups of contacts who have something in common. These groups are called audience segments. Segmenting your list allows you to address the needs and wants of that specific audience. For example, young men might respond to a different message than middle-aged women.