It is no exaggeration to say that 99% of copywriters do not know how to poke pain points, and there are advantages to writing, so that... The pain points of writing are not painful, and the benefits are not attractive! Or…… What they've been writing about is... Fake pain points and fake benefits , and more importantly... They don't know it at all! (this may include you) Now I will help you end this nightmare, and let your copywriting level instantly enter the dimension of a master! Before the official reveal, let me tell you a story (I told this story a long time ago): It's talking about a "5-ask" model in Toyota. What is the "5-ask"
model? For example, take the problem of oil spills as an example: Toyota will guide employees with one "why" after another, such as: Why is there oil on the ground? Because the machine is leaking oil. Why does the machine leak oil? Because one part is old b2b data and worn out. Why do parts wear out so much? Because of poor quality. Why use poor quality parts? Because of the low purchase cost. Why Control Purchasing Costs? Because the short-term cost savings is the performance evaluation standard of the purchasing department. Through the 5 whys, the root cause