The better the customer service, the better the chances of customer retention. When it comes to customer service, quality is everything. According to an Oracle report, about 86% of customers are willing to pay more if it means a better customer experience.
An important aspect of great customer service is making customers feel appreciated. Customers love it when they hear and demonstrate its importance to the brand. Excellent customer service creates customer satisfaction, which can be a huge advantage over your competitors.
A big part of knowing how to provide customer support and service is understanding your customers and how they use your product. Let's take the work collaboration tool Slack as an example.
The tool communicates perfectly with the workplace. But, like every other technology, there will be outages, many of which are reported on the Latest Mailing Database Twittersphere by companies using the product.
Slack realizes this, and they're there, constantly updating users and helping. They actively respond to all complaints, requests and answer questions about the product on Twitter.