This determines that Tencent unceremoniously adopts a strategy to protect its own security in the face of its core interests involving traffic. From an outsider's point of view, it is a bit sensitive. On March 11, WeChat took another step to block the QQ applet, which attracted a lot of opinions for a while, criticizing WeChat for forgetting QQ to guide it. Sure enough, it is impossible to share wealth and wealth, and WeChat is so sensitive. "But no matter how sensitive it is, it is suitable for Tencent. Especially after WeChat occupies a dominant position in social media, Tencent's response to the outside world is more like a passive response." That is, in this field, Tencent, like a fortress, not only undertakes All kinds of "offenses" are also affecting the rules of the social field .
Source: App annie As far back as early 2011, Tencent questioned itself and set two core competencies: one is traffic, and the other is "money capability (capital)". This is both a core capability and a core benefit. The "money capability" is difficult for others to copy, but the traffic pool still has the potential to be subverted. Therefore, any app that touches traffic will be focused on by Tencent. However, flow and "money capacity" are both advantages and vulnerabilities. Especially at the social level, "money capability" + traffic may not make a product stand out. For example, in the short Phone Number List video field, Tencent Weishi was launched earlier, but when faced with the crazy fission of Douyin in 2017-2018, there was no good way to deal with it in a hurry. Also abroad, Facebook’s attempt to defeat Douyin with similar Douyin software also failed miserably.
Guo Degang once compared cross talk actors and singers, saying that the burden of cross talk actors cannot be reused twice, but singers can sing a song until old age. It is similar in the social field, that is, when a routine is successful, it is difficult to use the same routine to run and defeat it, unless another way is found. But once the social app has a successful foothold, you can use the singer's routine to live to