Small eyes, a round head, and an "Astro Boy"-like body - this is the basic character design in the acquaintance social app gel. In the game, players can freely "pinch their faces" and match their clothes to create a personalized 3D avatar for themselves. Compared with the 3D modeling of animated character image settings in many mobile games, the character design chosen by Jelly is more like a "fashion play". Maybe some people think that the metaverse taste displayed by the gel app is very "positive", so the gel is popular! On February 11, the Jelly App, which has only been on the shelves for 3 weeks, surpassed WeChat and topped the free list in the AppStore China. With a lot of popularity, along with the surge in popularity, the jelly app has also caused trouble. A message that "Jelly App uses users' WeChat, QQ account and other private information" spreads on social platforms. Subsequently, the official Weibo of the Jelly App identified the above news as "rumor" and chose to call the police. On February 13, Jelly officially issued an open letter saying that it has been under "continuous and organized attacks" recently .
Does the gel work? In the Weibo comment area, many gel users agree with the existence of problems such as app freezes, but there are also many voices for "fun". In the past few months, domestic metaverse apps have been born one after another. Apps such as “Xiyang” and “Hongyuyu” have different shapes, but they all catch up with this wave. According to the company's data, from the end of November 2021 to the middle of February this year, in the past three months, the number of new software copyrights related to "Metaverse" has reached 300. Under the turbulent Phone Number List turbulence of the capital market, Jelly's brief appearance in the public eye is a signal of competition in the Metaverse App. This "war situation" may not be a simple "survival of the fittest". 1. Metaverse App "Melee" In the competition of Metaverse players such as Internet giants and game companies.
Metaverse Apps of different "origins" also hide different product logics. Baidu's "Xiyang" and Tianxiaxiu's "Rainbow Universe" were launched in November last year at the same time, which can be regarded as the forerunners of this wave. Coincidentally, the reputation of the two also suffered from Waterloo. At present, the national App store scores of Xiyang and Hongyu Universe are 2.3 and 2.6 respectively. "Xi Rong" is more like a "metaverse" tool in Baidu's hands . Activities such as "Feng Tang Art Exhibition" and "Baidu AI Developer Conference" held in the app reflect its own sense of the future. Tianxiaxiu, on the other hand, has ushered in several stock price surges by operating the concept of the metaverse, and attracts players to "enter the pit" through "hunger marketing" similar to real estate . Rather than being an easy-to-use and fun online community of the Metaverse, the apps of the two companies are more inclined to cater to the concept of the Meta