There are lots of predictable places to put a logo: on a white t-shirt, a billboard or a ballpoint pen. But that isn’t going to get you any attention (unless the attention you want is your ill-fitting, logo shirt being used as a rag in houses around the nation). Getting fax number database creative (or even a little weird) with your logo placement can creating a branding win. Unfortunately, that strategy can also blow up in your face. Here are some great examples of weird logo placement, and why they’re fabulous (or fails). You lucky dog… — I’m not saying that any business can benefit from logo placement on an adorable dog.
No, I take that back. I totally am. Your brand may have something to do with animals, but even if it doesn’t, your logo will look irresistible on fax number database someone’s best friend. Do you run the risk of your logo ending up on Cujo? Maybe, but it’s worth it. Check out these guys. Dog bandana This bandana, soon to be worn by the goodest of good boys, could have your logo on it. Via Arm the Animals Dog in baseball cap No one cares what he’s selling, they just want it. Via Cape May Dogs in Hats Dog jacket These are easy to customize. Via SEDA When logo placement goes bad — You found a great place for your logo, congratulations!
Maybe inside an upscale shopping mall that gets tons of traffic, for example. Yet you made a fatal error: you didn’t think the logo placement all the way through. Turkish Airlines ad This is something Turkish Airlines should have thought about… Via Buzzfeed. How fax number database hard would it have been to either specify only the going up side of the escalator? Or make two versions and insist that the ad always be heading up? Due to lack of foresight, TA is now crashing into a shiny marble floor. Starbucks van Starbucks really thought this would be simple. logo and toward other features in the ad.