Combining product / service posts, team updates, and industry news, don't forget to start posting at least once a week with a very important link to your site. As you continue to use LinkedIn, you can create showcase pages that highlight specific features of your company and reach out to connections. Implementing content campaigns across multiple channels, rather than limiting them to one social media platform, can significantly Cork E-Bikes Zone improve performance. For example , consider Tracemaster UK , a landscaping machinery company . As part of our 30th anniversary, we launched a strategic campaign aimed at targeting specific audiences and increasing sales. This included Facebook and Twitter page settings and was updated with content aimed at viewers. They also shot product videos to help promote their branded machines. By developing a strategy, Let's say a prospect is interested in your service and visits your website. Effective case studies can promote your particular service with real human evidence that what you are doing is worth it.