2014 is the first year of the outbreak of the maternal and infant industry. In addition to the existing senior platforms such as , Babytree, and , the maternal and infant market has ushered in a large number of new players. In this year, hundreds of maternal and infant companies were established. , Beibei is also in this ranks. However, the world is unpredictable. After several years of changes in the maternal and infant market, many maternal and infant platforms have collapsed and fell on the road. However, under the background of "big waves wash the sand", has been making steady progress and achieved good results. In September 2017, the "2017 Mobile Internet Autumn Report" released by Questmobile showed that ranked first among maternal and infant e-commerce platforms with more than 13 million monthly active data. And according to other platform Fax List data, has now occupied nearly 70% of the market share of vertical maternal and child e-commerce platforms (excluding comprehensive e-commerce platforms). Through these dazzling data, it is not difficult to see that has become one of the main players in the maternal and child e-commerce industry in just three years, which is amazing. Behind the success of , it is also inseparable from its "hard work". which was established in 2014, is not the earliest entrant, due to the rapid growth of the maternal and infant market and the opening of the second-child policy. The maternal and infant industry has ushered in a period of explosive growth, and has also grown rapidly. However, the good times did not last long. With the continuous emergence of competitors, the huge dividends in the maternal and infant market were also ruthlessly divided, and many maternal and infant platforms were withdrawn, making the maternal and infant industry into a low ebb. The reason why can survive in this harsh competitive environment and achieve good results is because of its own three "treasure books".