For a chance to win burritos or bitcoin, Chipotle Coinbase User List can continue to build out its first-party data about consumers for future campaigns. First-party data has become much more valuable to marketers as they confront the pending loss of Coinbase User List audience tracking technologies like third-party cookies and device identifiers amid consumer concerns about privacy. Chipotle has taken a similar tack with its Chipotle Rewards program that was expanded nationwide in 2019,
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